Overview: The Property Performance Dashboard on ADVSR.ai gives real estate professionals the tools to track how their listings are performing in real-time. From understanding where your views are coming from to monitoring engagement, the dashboard helps you optimize your marketing efforts. Here’s a guide on how to use the dashboard and what insights you can gain from it.

What Is the Property Performance Dashboard?

The Property Performance Dashboard is a feature that provides key metrics and insights on how your property listings are performing across various channels. It consolidates important data, allowing you to assess how effectively your properties are being promoted and to which audience.

Key Metrics on the Dashboard

1. Total Views:

   • Shows the total number of views your property listing has received.

2. Geographical Data:

   • Highlights where in the world your listing has been viewed from, giving insights into potential buyer markets.

3. Engagement Trends:

   • Displays trends over time, showing which marketing efforts or campaigns are generating the most engagement.

4. Ambassador Performance:

   • Breaks down how much exposure each ambassador has generated for your listing, helping you identify top performers.

5. Referral Traffic:

   • Shows how much traffic or engagement has been generated by referrals, giving insight into the effectiveness of your referral strategy.

How to Access the Property Performance Dashboard

1. Log in to Your ADVSR.ai Account.

   • Navigate to your dashboard to view your active listings.

2. Select the Listing You Want to Track.

   • Click on the property you wish to analyze, and you’ll see a link to its performance dashboard.

3. Review the Dashboard.

   • The dashboard will display key performance metrics for your selected property, updating in real-time.

4. Analyze and Adjust.

   • Use the data to refine your marketing strategies, adjust pricing, or work more closely with specific ambassadors who are delivering results.

How to Use the Dashboard for Better Results

1. Monitor Views and Engagement Regularly:

   • By keeping an eye on how many views your property is receiving, you can gauge whether your marketing efforts are working or if you need to adjust your strategy.

2. Leverage Geographical Insights:

   • If you see a high concentration of views from a particular region, consider targeting your marketing efforts there to boost engagement and sales.

3. Optimize Ambassador Performance:

   • Identify which ambassadors are generating the most interest and work more closely with them to expand your property’s reach.

4. Track Trends Over Time:

   • Watch how views and engagement change after launching a new campaign, adjusting pricing, or promoting your property on different platforms. This will help you understand what’s working best.

Why Use the Property Performance Dashboard?

The Property Performance Dashboard provides valuable insights that allow you to:

• Make informed decisions: Use real-time data to adjust your marketing strategies and improve results.
• Understand your audience: Learn where your property is gaining traction and focus efforts on those regions or demographics.
• Track ambassador contributions: Identify which ambassadors are driving the most traffic and conversions, and reward or encourage them accordingly.
• Showcase value to clients: Present your clients with detailed performance reports to demonstrate the effectiveness of your marketing efforts.

Video Explanation:

🎥 Watch this video for a full walkthrough of the Property Performance Dashboard!👇